Easy Lawn?
You'd think that a website to sell lawn seed would be simple. Turns out, it's not as easy as it looks!
How much do I need?
The first thing you need to know is "how much to I need?". Well, clearly the amount you need depends on the area of your lawn, but:
- Some grasses are more concentrated than others
- Some people will want to 'overseed' an existing lawn while others will be creating a lawn from scratch
- Also, Western Seeds wanted a sliding scale of 'cost per kilo' depending on the amount purchased.
How we solved it
We developed an intelligent 'seed calculator' that aims to quickly and easily allow visitors to see how much they need to buy.
We developed a custom element to the shopping basket so customers could see at a glance that they have enough seed to cover their requirements.
We gave Western Seeds the tools they need to set concentrations, seed and overseeding rates and a sliding price scale.
Lawntastic!