DMD Registry
That's the point of the DMD Registry. When Action Duchenne approached us to redesign their DMD Registry website, they wanted everyone to be in no doubt whatsoever of the 'call to action'. When it's life and death, you really don't want to be treading on egg shells - just tell it like it is.
We created a bright, colourful website with subtle typographical accents to signify hope and confidence for the future. We also made sure that visitors don't forget the real reason for the site - the call to register features heavily on both the top menu-bar (on every page) and on one of the most important areas of space on any website - the top left side of the homepage.